The Ohio Casino Control Commission (OCCC) is quickly putting an end to a new Fanatics Sportsbook promotion. The operator was offering bonus bets for people in Ohio who purchased merchandise from Fanatics and opened a new sportsbook account. People on social media began talking about the offer on Wednesday:

The OCCC did not explain which regulation or rule the promo breaches. Fanatics Betting and Gaming CEO Matt King appeared at the SBC Summit North America last week and revealed that people shopping on the Fanatics website would soon see sports betting-related offers. He also explained that sportsbook users could have a chance to win signed merchandise through certain types of player prop bets.

looking to leverage its database of 95 million apparel and merchandise customers

Fanatics is looking to leverage its database of 95 million apparel and merchandise customers to gain a strong foothold in the US sports betting sector. Earlier this week, it announced the acquisition of sportsbook operator PointsBet’s US assets for $150m. This deal will provide Fanatics with access to more than a dozen states.