Hard Rock Digital (HRD) has gone live with a rebranded online casino in New Jersey. It changed the name from Hard Rock Online Casino to Hard Rock Bet and the new platform integrates with the existing sportsbook.

Speaking about the launch, HRD CEO Marlon Goldstein said that the operator is “incredibly proud of these proprietary products” and “excited to bring this elevated experience to New Jersey.”

Leading casino game software company Playtech acquired a minority stake in HRD in March for $85m, with its iGaming technology being a key part of the new platform.

the first state in which the new online casino has gone live

While this is the first state in which the new online casino has gone live, Hard Rock Bet sportsbooks are already available in Arizona, Indiana, Ohio, Tennessee, and Virginia.